Boosting Black Friday Sales with Real-Time Social Media Engagement

As per data, 50% of consumers made impulsive purchases last Black Friday, i.e. in 2023. With this, the potential of a good black Friday sales campaign is clearly visible. If you have the right strategy, you can make the most out of this shopping festival and make it your best week of the year. Social media is a platform, which can make your sales campaign reach thousands or even millions of potential buyers in minimal time. Therefore, you cannot overlook the power of social media when planning to launch a

Black Friday sales campaign. 

By posting consistently and engaging regularly with your audience, you can build a strong connection with your followers, which will further contribute to the success of your campaign. There’s much more that you can do with social media and make your sales work best in your favor. Here are some most effective Black Friday social media strategies for real-time engagement: 

1. Teaser Posts and Countdown 

It is important to build excitement around your black Friday sales campaign even before it is launched. You can create teaser posts like ‘big surprise coming up’ or anything like that which makes your audience excited and eager to know what’s on the way. By doing this, you can build a hype of your sales campaign way before it is launched, so that customers perform the desired action as soon as the sale goes live. Also, as your audiences get excited, they might share your posts with their friends or relatives, which will ultimately expand your campaign’s reach.  

Another great thing here is to put a countdown to black Friday on your website, social media stories, etc. A countdown post will create a sense of urgency among your audience, and they will be encouraged to perform an action at the earliest. This concept of countdown is directly related to consumer psychology and can work in the favor of your brand.  

Also Check: 10 Black Friday SEO Strategies for 2024 

2. User Generated Content (UGC) 

If you own a brand and are not focusing on user generated content, you are probably missing out on a lot of potential customers. UGC can be very powerful in building trust and authority over your brand in the market. Consumers trust the users of a product or brand more than the brand itself. In other words, your audience will trust what other users say about your products more than what you advertise. This is why the concept of user generated content becomes quite significant.  

So, rather than creating the same sort of images and reels, let your customers be your brand ambassadors. You can encourage your existing customers to create content about your products and post it on social media. Reshare the content shared by them and boost trust among your audience. 

3. Creative Designs 

Designs or graphics that you post on your social media also play a vital role in the engagement level. Better quality of content means higher engagement. Your goal should be to create eye-catching visuals that encourage your audience to click and convert. It’s not just about the content, but also about the choice of colors, fonts, audio, elements, and everything else. Make sure the sales banners and related social media posts are well designed and are appealing to your target audience.  

4. Catchy Copies & CTAs 

Your copywriting skills can make a big difference in the effectiveness of your black Friday sales campaign. You must have seen how brands like Zomato, McDonalds, Burger King, etc, are always in headlines because of their ad copies. This is how your ad copies can make a big impact. Write catchy copies for your pre-launch and launch event.  

Whether you are announcing the sale or putting a final reminder or just informing your audience about what all you are going to offer in the sale, make sure that your social media captions and image copies are engaging enough. Also, make sure to include an appealing CTA with every post to encourage the audience to make a desired action. 

5. Collaborating with Influencers 

Influencers are the celebrities of social media. You might be aware of the power of influencer marketing. This is the reason why even the biggest brands are now collaborating with social media influencers to promote their products. You can look for influencers from your niche and collaborate with them to expand your campaign’s reach. These influencers have thousands or millions of followers who trust them. When they promote your product or ask their followers to purchase during your Black Friday sales offer, your brand becomes trustworthy for their followers, which means you now have access to a large set of audience that already trusts you.  

6. Hashtags 

Using the right hashtags is very important to make your social media strategy work. Incorporate all the trending hashtags in your social media posts not just during the campaign days, but even before and after that. As soon as you announce your Black Friday sales campaign on social media, start using relevant hashtags. Just one hashtag or two might not work that effectively. Try to incorporate multiple hashtags, but keep in mind that they should be relevant. Add hashtags related to black Friday, your brand, your products, your audience demographics, etc. 

Conclusion 

By incorporating the above strategies, you can make your Black Friday sales campaign even more impactful. With the right strategy, you can reach most of your target audience and make your campaign a big success. Just keep in mind that you are careful enough with each and everything, including the quality and visual appeal of images, ad copies, and everything else.  

The social media team at MadHawks has helped numerous brands achieve their SMM goals with the right strategy, techniques, and tools. If you have any further queries or you want to take your social media marketing to another level, get in touch with us now by filling out the form given below!