Google's November 2023 Reviews Update: A Comprehensive SEO Analysis and Impact Assessment

November 2023 reviews update is released by Google and here is what you need to know from an SEO services provider's perspective. This is the third review update of the year released by Google. 

What is the November reviews update 2023?

While Google announces review updates, it said that there are not going to be any announcements in the coming updates as these will be happening at a regular and ongoing pace to keep the services up and running. 

This provides us with the important fact that these review updates are now going to be a real-time update, hence, any fluctuations in the websites for improvements will be reflected in this review system in real-time. 

Also, this is the eighth reviews update as confirmed by Google ever since the first reviews update was launched in April 2021. Additionally, the November 2023 review update release is the third review update of the year. 

Further commenting on the update Google said, “We’ll no longer be giving periodic notifications of improvements to our reviews system.” 

Google announced a reviews update and said, "Released the November 2023 reviews update. Learn more about how to write high-quality reviews. Going forward, as the reviews system is now being improved at a regular and ongoing pace, we will no longer be posting about future updates on the status dashboard."

Impact of November 2023 reviews update release

The most important thing is that this is a global update that will have an impact on English, German, Spanish, Vietnamese, Russian, French, Polish, Dutch, and Portuguese languages.

These review updates include topics such as services and businesses, destinations, and movies. Additionally, this November 2023 reviews update is being overlapped with the November 2023 core update which is further going to have an impact on the websites and it might be difficult to state what is the cause of these effects.

Previous updates

• April 2021 reviews update, April 8, 2021

• December 2021 reviews update, December 1, 2021

• March 2022 reviews update, March 23, 2022

• July 2022 reviews update, July 27, 2022

• September 2022 reviews update, September 20, 2022

• February 2023 reviews update, February 21, 2023

• April 2023 reviews update, April 12, 2023

• November 2023 reviews update, November 8, 2023

What Google has to say?

Keeping under consideration the November 2023 reviews update, Google has given 14 best practices to follow. 

• Evaluate from a user’s perspective.

• Show your expertise in the topic.

• Offer evidence: videos, audio, and other links of experience for the authenticity of the review. 

• Share quantitative measurements about how something measures up in various categories of performance.

• Explain what sets something apart from its competitors.

• Cover comparable things to consider, or explain which might be best for certain uses or circumstances.

• Discuss the benefits and drawbacks of something, based on your own original research.

• Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.

• Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).

• Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.

• Include links to other useful resources (your own or from other sites) to help a reader make a decision.

• Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.

• When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.

• Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.

FAQ

What is the November 2023 Google review update?

This update affects Google's search review system which rewards high-quality reviews and degrades low-quality reviews without any authenticity or expertise. 

Why Google has released a third review update?

This update is now going to be a real-time update to keep track of all the improvements or changes being made to the website. 

Can Google detect fake reviews?

Yes, fake reviews without any authenticity, or expertise will be downgraded with this new reviews update. 

Will Google remove fake reviews?

Google employees automated spam detection measures to remove any probable spam reviews that are added. 

Also Read: Google Released November 2023 Core Update