GSC (Google Search Console) Bug Causes Delay in Performance Reports

Google Search Console is experiencing a bug causing delays in updating search performance reports. The company has acknowledged the issue but no information has been provided about the cause and estimated time to resolve the bug. Due to this, website owners are unable to access important search performance data, like the site’s average position, the number of times it appears in the search results, and more.

When will The Issue Be Resolved?

The last updated GSC data for most of the users is that of June 29 or even June 28 for some. Normally, there’s an option to show data from today’s date, but it has not been there for quite a few days now. Google Search Central posted on X that they are facing latency issues with search performance reports and working on it to get the issue resolved. However, there is no specific information about when is GCS data delay issue will be resolved and users will be able to access timely data again.

How Can It Impact Your Website?

With this GSC data delay issue, website owners are unable to access timely data. This timely data is extremely important as it helps you identify the latest trends and keep your site up to date with the same. Along with this, access to timely data can be helpful in better search engine optimizations. Therefore, the inability to access the latest data can have a significant impact on your website. Here’s how:

• It will affect keyword optimization as you won’t be able to identify trending keywords and optimize your content for them.
• As there is a delay in GSC performance reporting data, users are unable to detect indexing issues and other such problems. These issues need to be resolved immediately in order to avoid long-term negative impacts.
• With no information about which type of content is performing well, crafting a content strategy may be challenging.

What Our SEO Experts Have to Say?

While this GSC data delay issue can be disadvantageous for you, our SEO experts recommend viewing this as an opportunity to relook at your SEO and content strategy. Instead of just sitting idle and waiting for the bug to be resolved, you can focus on improving the performance of your site. You can conduct a content audit to identify underperforming pages and work on them in the meantime.

Also, it’s the right time to shift your focus to link-building. Try to acquire high-quality backlinks to ensure that your site’s SEO performance is improved even when you are unable to access the performance data.

Google is trying to resolve the issue and we can expect that we will get to hear something good soon. Until then, keep patience and stay tuned as we will keep you updated on this.

For any further information, feel free to connect with our experts!