Reasons Why Google Replaced Your Meta Tags
You might have observed Google changing your meta tags. Ever wondered why it happened and how it could affect your website’s performance? There can be several significant reasons for this. SEO experts, including those specializing in SEO services for small business as well as Big corporations, have shared their valuable insights on when Google will replace the titles of web pages. It is important to note that the replacement of titles does not necessarily indicate a negative impact on your website’s performance
Reasons Behind Google Replacing Your Page Titles:
The major reason to replace your page title entirely or partially is when your titles do not properly describe your page. If they are abrupt or broken with any minor or major errors, Google eases your job and replaces the page title in such a way that people find it easier to understand what your page is about.
Here are some examples of when your page title is most likely to be replaced by Google:
1. Obsolete Titles:
Obsolete means outdated. Some websites repeatedly use the same page for information without changing the title section. Let’s take a practical example: Imagine you have a web page dedicated to sharing special days of the year, like holidays or occasions. In 2021, you want to update the information and include the special days of the current year, which previously had 2020 in the meta tag. However, if you forget to change the title tag from “2020” to “2021,” users may feel that the content is outdated and not what they’re looking for. In such cases, Google steps in and replaces the title tags with the current year, ensuring that users find the information they seek. By prioritizing relevance, Google’s title replacement keeps your content up-to-date and user-friendly.
2. Half-empty titles:
One common reason for Google to replace page titles is when they are half-empty or lack a clear summary of the products or content on that page. These titles often only display the site name, leaving users unsure of what the page offers. To address this, Google steps in and provides a summary by extracting text from header tags and other prominent content on the page. To avoid such title replacements, it’s important for site owners to include a concise summary of their page’s content. This is why specialists who provide SEO services emphasize the importance of well-optimized product titles, ensuring clear and informative titles that resonate with users.
3. Micro-Boilerplate Titles
When websites use the same title on all or most of their pages, they create what is known as boilerplate titles. However, within this subset, there can be micro-boilerplate titles where the title elements remain consistent but may lack specific details. For example, an online discussion forum for TV shows may have different channels and shows within each channel, with separate threads for individual seasons. In such cases, the titles used for the season pages may only include the micro-boilerplate title elements without mentioning the season number. This can make it challenging for visitors to find the specific season they want to watch. To address this issue, Google steps in and replaces these titles with more relevant tags, ensuring a smoother and more user-friendly experience. By maintaining consistency while providing specific details, websites can avoid the need for title replacements and enhance user engagement.
4. Inaccurate Titles:
When it comes to browsing the internet, we’ve all encountered web pages with tags that don’t quite align with the content we’re seeking. A web page might have a title like silver sarees, bridal sarees, banarasi silk saree / Site Name. The saree mentioned may or may not be present on that particular web page. It might even be mixed up with other varieties of sarees. So, a user may click to buy a silk saree and find it irrelevant as it also has cotton sarees or any other material. To make it more accurate and relevant, Google changes your page title to ‘Elegant Sarees for Women – Site Name.’
Google still advises site owners and SEO experts to create great page titles for their web pages. As more than 80% of the time, Google uses original titles, start focusing more on creating relevant titles for your web pages without worrying about the replacement Google might do to them.