The Top 9 Benefits of Hiring a Professional SEO Company
Search engine optimization or SEO is one of the primary digital marketing services any business should hire. In a world where more than 47% of small and medium businesses do not spend on SEO. At the same time, large enterprises have been investing in automation to upgrade the efficiencies of their SEO activities.
Ideally, you should onboard an SEO specialist as soon as you start building your online assets and brand. However, depending on capital and growth strategy you can hire a professional SEO company for the next level of organic growth.
Here are the eight reasons why you must start hunting for an SEO agency partner for your business:
1. Specialist Knowledge
SEO deals with the user experience and organic visits to your digital assets, especially the website. Involving a specialist SEO company can ensure your assets cover all the tenets of best SEO practice
For instance, the most popular search engine in the world, Google, lines up the following aspects an SEO expert can achieve for your website:
- Review your website’s content and structure
- Keyword research & content development
- Online business development campaigns
- Improved navigation and funnel efficiency
2. Improved User Experience
Your website is like an office or a store for the online visitor. If they can’t find their way around on your website or feel overwhelmed, they cannot complete their journey. This will result in lower conversions, higher bounce rates, and lower session durations.
User experience on your website decides the conversion rates. A few parameters you can consider:
- Website Load Speed: E-commerce businesses encounter the highest conversion rates with a loading speed of 1 – 2 seconds
- Call to Action Buttons: CTA button placement can raise your conversion rates by up to 50%
- Readability: Content readability improves retention and chances of meaningful navigation
- Presence of Video/Visual Content: Online attention span for reading text content is low. But for visual content, it has been high.
- Remove Friction: If your goal is to sell a product or subscription through your website, it should be easier to get to. The fewer clicks it takes for the visitors to become your customers, the better it is.
As a professional SEO company, MadHawks can help you achieve these UX milestones and improve conversion rates.
3. Keep Up with Search Engine Updates
A professional SEO agency keeps itself up to date with the latest SEO trends and updates. Google is the search engine with the highest search traffic in the world, and any update to this search engine affects more than 80% of traffic for all websites relying on the SERP.
Google has updated its algorithms 40 times in the last five years, out of which more than seven were core updates. Keeping up with frequent search engine updates can be frustrating when you are trying to meet your business goals. However, an SEO services company can make your life a lot easier.
4. Gain Valuable Insights
SEO agencies typically work across multiple verticals, such as social and paid marketing. These cross-sectional insights can critically enhance your vision and broaden your SEO and content strategy.
Optimizing your content with trending topics, and SEO strategies can boost your organic traffic significantly.
5. Save Cost
You can try building an in-house SEO team. However, building SEO vertical in-house is akin to building your IT capability. While you should have business managers who understand the capabilities of digital services like SEO, loading them with regular SEO only increases your cost of operations.
SEO agencies can offer you more strategic and on-ground support with regular SEO improvements, and activities such as blog posting. The best part is the time and cost savings for the same amount of work and growth.
6. Get to Growth Faster
SEO agencies have larger SEO and content teams. Larger teams allow them to be more flexible with their capacities, and help you meet your growth targets much faster.
So, whether your growth strategy involves posting hundreds of blogs, videos, or infographics, SEO agencies can help you with such goals.
7. Industry Expertise
Some SEO companies tend to focus on specific industries and offer expert digital services within those industries. This allows them to collect and draw from their experience of growing multiple businesses. Their understanding and experience in the industry allow them to provide innovative growth solutions without infringing upon regulatory boundaries.
8. Matchup With Your Competitors
As the saying goes, ‘learn from other’s mistakes to avoid own pitfalls’. One of the steps in drafting a winning SEO strategy is competitor analysis. You can learn a lot from what your competitors are doing successfully.
Competitor analysis brings you to one of the basic SEO strategies which can quickly put your brand on par with your strongest competitors. Adding your innovation to this base strategy allows you to draw your customers closer to conversion faster.
9. Ensure Safe Practices
Wrong SEO practices can hurt your online brand with search engine penalties, or worse, blacklisting of certain web assets. SEO agencies that follow Whitehat SEO techniques tend to easily avoid such pitfalls and will also help you navigate.
MadHawks SEO teams also help brands recover from penalties and avoid falling victim to adverse SEO activities.
The ROI of Hiring a Professional SEO Company
A recent study by BrightEdge suggests that 40% of all online revenue comes through search engines. With a 14% closure rate of the leads, SEO is almost like automating your lead generation process.
Engaging a professional SEO company can boost your brand recall up to 8 times. Couple this growth with marketing on other digital channels and social media, and you get exponential growth in business across channels.
Also Read - What Is The Role Of SEO In Digital Marketing?