How to Use AI SEO to Improve Your Website?

Google and search engines have come a long way since they first came into existence. Earlier, it was easy to manipulate search engines using techniques like keyword stuffing, irrelevant backlinking, etc, but these tactics do not work any more.

Now, you need to put in real effort into SEO (Search Engine Optimization) if you want your site to perform well. User experience matters more than anything else today. And to ensure good user experience, you need to pay attention every single aspect of your website, including on-page SEO, content quality, technical SEO, and more.

One good thing here is that we have AI SEO tools to make the processes less time-consuming. AI cannot entirely do the SEO thing, but AI based SEO tools can definitely ease out several things.

This is why AI SEO is gaining more popularity these days. The digital world is moving very fast and to ensure that you are able to keep up with this competition, you need to leverage smart tools and technologies like AI SEO.

What is AI SEO?

AI and SEO are two completely different and unrelated fields. But when SEO is strategically combined with AI algorithms, you can boost your site’s performance and rankings. The concept of AI SEO is becoming popular these days.

But what this AI SEO is? It is about using AI-based tools to enhance productivity and fasten your SEO processes. AI tools can be used to analyze data, such as audience data, search query data, and more. This can help build better SEO strategies. Apart from all of this, AI SEO can help you discover trending topics with ease.

Why is AI SEO Important?

The digital world is moving very fast, especially after the evolution of AI. Even digital marketing and SEO are impacted by AI. Combining SEO with AI can benefit your website in many ways, provided that you are not completely relying upon AI tools.

Overusage of AI tools can lead to too many mistakes and correcting these mistakes will require more time than you save using AI. However, using AI wisely and responsibly for SEO can be highly advantageous.

Earlier, it was possible to get high rankings with just basic SEO. It’s because the competition was lower and Google’s search algorithms were also not so advanced. But things have changed a lot in the past few decades. Google now prioritizes user experience over anything else and its search algorithms are much more stronger now. Also, there are millions of websites, and standing out in such a highly competitive digital world is a real challenge.

Therefore, using modern tools and techniques such as AI seems quite important. You can accelerate your SEO processes and work at a much faster pace with the help of AI tools. As more and more companies are starting to use AI for SEO, it is important to leverage it before other sites outcompete you.

Why use AI for SEO?

The most significant benefit of using AI for SEO is that it can automate tasks and reduce your workload. You can automate tasks like data analysis, discovering content opportunities, finding trending keywords and topics, and more. Automating these tasks will allow you to focus on other areas like strategic planning that require more human attention.

AI cannot completely replace human SEO professionals but it can reduce their workload. Using AI for SEO in moderation can help you boost your site rankings as you get more time to focus on important strategies rather than doing tasks that can be automated by AI.

AI SEO: 7 Ways to Use AI to Improve Your Website

Here are a few ways in which you can improve your website’s performance with the help of AI SEO:

1. Data Analysis

Data analysis is one of the most popular applications of AI. More and more data analytics tools are integrating AI algorithms to boost their productivity and performance. AI can analyze data and drive insights from it much faster than humans do. 

When you run any campaign, it is important to track and analyze its results in order to measure its success. This can be very easily done using an AI-enabled data analytics tool. AI algorithms can detect the trends and patterns in your campaign results and help you understand what works for you. Also, you can see the analysis results to find out how you can improve your future campaigns and strategies.

2. Assistance with Content Creation

Using AI to generate the entire content of blog posts or website pages is not a good idea. AI tools are still not fine enough to generate human-like original and creative content. AI content can have errors and factual inaccuracies. Therefore, creating articles or blog posts from scratch using AI is not advisable.

You can instead consider AI tools to create content outlines based on the target keywords. By analyzing other pages ranking on that keyword and user intent, AI tools can help you come up with a perfect blog outline. You can then write the content yourself to ensure good quality and authenticity.

This will make your content creation process less time-consuming without having you to compromise on the content quality. Keep in mind that you have to use AI to find out what type of content you should create and not to write the entire content.

3. Discovering Ranking Opportunities

This is another area where you can take advantage of AI SEO to boost your site’s rankings. AI-based SEO tools can help you detect hidden ranking opportunities that your website may be missing out on. These tools can help you identify keywords that have high-ranking potential and great link-building opportunities.

With these tools, you may be able to find SEO opportunities that your competitors have not explored yet. This gives you a great chance to boost your website rankings and outrank your competitors. You can craft strong and well-targeted SEO strategies with the help of reliable SEO AI tools. 

4. Keyword Research

Keyword research is the foundation stone of any SEO strategy. No SEO strategy can be created without conducting proper keyword research and analyzing potential keywords. This is another task that you can get done with the help of an AI SEO tool. There are various AI tools available online that you can use to create a list of keywords that you can target.

You cannot leave the entire keyword research thing up to AI tools as the top keyword research tools still don’t use AI. But you can use them to find related keywords and search queries.

5. Content Optimization

Content optimization is not just about targeting the right keywords and including relevant internal links within the content. As mentioned earlier, user intent and user experience are big things today. Search engines like Google prioritize websites that fulfill user intent. So, apart from the basic SEO practices, you need to focus on optimizing content in a way that it aligns with the searcher’s intent.

You can do it using an AI SEO tool. You can leverage these tools to create topic clusters and use keywords correctly. You can understand what type of content users are actually looking for and write accordingly. Also, these tools help you understand the optimum length and structure of content required on a particular topic. It’s like AI cannot optimize the content but it can help you a lot in the process.

6. Voice Search Optimization

With the increasing popularity of Voice Search Optimization, it is becoming important for website owners to not just optimize their content for search queries but also for vocal queries. More and more people are using voice assistants like Amazon Alexa, Google Home, Google assistant, and more to find quick answers to their queries.

You must understand that the way or writing a query is different from the way of asking it verbally. Hence, the search results also vary accordingly. The top search results for a particular search query is not necessarily the top search result for the same query when it is asked verbally.

One of the effective ways to optimize your content for voice search is to write content is a way that is answers user questions. AI SEO tools can help you discover questions that your target audience is asking. You can create content around those questions and increase your chances of ranking on voice search.

7. Conducting Website Audits

Another area where AI for SEO can be used it website’s SEO and content audit. You can use AI tools to cunduct your website audit. It further helps you identify and analyze top performing keywords along with detecting potential issues in your website. You can use these tools to identify and resolve duplicate content issues.

Also, you can understand how your site’s content can be better optimized for SEO. Some top AI-based SEO tools act like search engines and give you useful recommendations on your can improve different aspects of your website to rank higher. From on-page SEO to technical elements, you can get insights into different areas of your site and make improvements where required.

Get Your Website Ranked on AI with MadHawks

Using AI for SEO is one thing which we have already discussed above. Another thing is to rank on AI, i.e. make your website content visible in Google’s AI overviews or the AI results displayed by other search engines.

Now with the increasing number of AI overviews in Google search results, website owners and SEO professionals have another way to improve their website visibility. AI overviews even display the reference URLs along with the content. And these URLs are usually different from the top ranking web pages on that search query.

If you want your web page URLs to be visible in those AI overviews, you have to create really comprehensive content and optimize it very well for search engines as well as for AI overviews. Doing all of this can be challenging with just basic SEO knowledge.

This is where the professional SEO agency like MadHawks can help you. Whether you are looking for on-page SEO, off-page SEO, AI SEO services, or anything else under digital marketing, companies like MadHawks can help you achieve your goals faster and more efficiently.