Important Tips to Drive More Traffic To Your Website

In today’s digital world, the best way to improve your brand’s visibility is to establish its online presence. To establish an online presence, you should have a website and that website should get enough traffic. As per research conducted in 2020, more than 60% of marketers struggle to drive enough amount of traffic to their websites. This is due to the ever-increasing competition in the digital world and a lack of proper content and SEO strategies. If you have a website and you are trying to find answers to ‘how to increase website traffic,’ you’ve landed on the right page.

Let us discuss some strategies and tips that you can follow to achieve better search engine rankings and drive more organic traffic to your website:

1. Writing High-Quality Relevant Content

The phrase ‘Content is King’ is not just a popular saying, but actually depicts the importance of content in the digital marketing world. Creating content for search engines is one of the best ways to attract the right audience to your website. For this, it becomes necessary to clearly understand your target audience. You should know who they are and what are they searching for.

Creating content and ensuring that it reaches the right audience requires you to take a few steps. You can start by doing audience research. Try to understand the search intent of users and make sure that your content fulfills their intent. Conduct keyword research, incorporate relevant keywords naturally, and make sure that you prepare a draft before finally publishing the content.

2. Cover Low-Difficulty Topics First

When doing keyword research, you will find thousands of keywords relevant to your niche. However, not all of them offer the same ranking opportunity. While some have high-ranking potential, others may have only a little potential to make your website rank on Google. There are two important factors to consider when prioritizing keywords: TP (Traffic Potential) and KD (Keyword Difficulty). Your goal should be to write on topics around keywords that have high TP and low KD.

3.  Expertise Matters

The level of authority you hold in your niche also contributes to your ranking on search engines, and further in driving traffic. Search engines like Google prioritize websites that are considered niche experts and have helpful content. Therefore, you should aim to establish your website’s image as a subject matter expert in your industry. Write high-quality detailed content and get it reviewed by industry experts before publishing. You can consider building topic clusters to cover topics in-depth and improve the chances of your website getting ranked higher.

4. Conduct Website Analysis and SEO Audit

Before you start creating content as per a refined strategy, you can conduct a website analysis and SEO audit in order to identify if there are any potential Issues. Sometimes you might just not be able to increase traffic to your site even after creating and publishing high-quality content and following all the SEO tactics. Through website analysis, you can see whether you are gaining or losing traffic. And if you are losing it, you can try to identify potential reasons behind this loss.

5. Refresh Old Content to Keep Your Site Up-to-Date

Regularly updating the content of your website is also important to maintain or improve your search engine rankings. So, if you are just focusing on writing or publishing new content and completely overlooking old content, you are giving search engines a significant reason to drop your rankings. Even if your old pages or blogs are ranking well, make sure to update their content as Google rankings are not going to stay forever. If your competitors update and refine their content, they will most likely outrank your outdated content.

6. Follow Necessary On-Page SEO Tactics

While content is the foundation stone of your website, on-page SEO is the pillar that holds the responsibility of making your content visible to the users. In order to get your website ranked and drive more organic traffic, you must ensure that you are following the best on-page SEO practices, which include:

• Adding relevant keywords naturally to your content.
• Adding keywords to meta descriptions, title tags, image alt texts, headings, and at the beginning of the content.
• Add relevant internal links.
• Write catchy titles and meta tags.
• Apply schema markup to your web pages.
• Ensure that your content is original, unique, and of high quality.

7. Get High-Quality Backlinks

The more backlinks your content has, the more authoritative it is considered to be by the search engines. Google says that link building is one of the important ranking factors and can help websites increase traffic. However, it doesn’t mean that Google recommends getting backlinks from any random low-quality website. The quality of backlinks also matters.

To get high-quality backlinks from relevant websites, make sure that you create high-quality content that is relevant to their users and request them to incorporate your links into their content. Apart from this, there are several backlink strategies, such as creating visual content, guest blogging, replacing broken links, etc.

8. Voice Search Optimization

The significance of voice search is only increasing every day. With the advent of voice assistants, like Alexa, Siri, Google Assistant, etc, more and more people now prefer voice search over traditional text search. Therefore, voice search optimization becomes an important aspect to consider for websites that are looking to increase their SEO traffic. After all, the goal is to be visible where people are searching. For this, you can target more specific long-tail keywords and write your content in an answer-focused way.

9. Focus on Local SEO

If you offer some products or services across multiple locations, you must try local SEO. With this, you can ensure that your content is visible to the most relevant set of audience, which is very likely interested in your business and might convert into paying customers. This is because local search results appear only when someone searches for a product or service.

When a user conducts a search like ‘best shopping malls,’ Google shows results based on the user’s location. For this, you will have to make sure that your GMB (Google My Business) profile is well-optimized. Also, you can optimize your content for localized keywords. For example, if you run a restaurant chain across multiple cities, incorporate keywords like ‘best restaurants in XYZ city.’ This will drive more relevant traffic to your site.

10. Focus on Technical SEO

Technical SEO also plays a crucial role in how well your website performs. Google now prioritizes websites that offer a good user experience. Without a technically optimized website, you cannot ensure the best user experience, which may lead to many potential users going back from your website. It further impacts your rankings and website SEO traffic.

Therefore, make sure that you focus on the below-mentioned factors and make your website technically fit:

• Ensure that your website has a fast loading speed.
• Fix broken URLs and broken images as soon as you find them
• Create an XML sitemap for your subdomains.

Advice From MadHawks SEO Experts

We’ve already discussed the most effective ways to improve a website’s traffic. Your site’s content and the on-page SEO techniques you follow play the most important roles in this. Therefore, ensuring high-quality content and following white hat SEO techniques becomes crucial to improving rankings and increasing traffic to your website. Apart from all this, you can consider promoting your website content on social media, partnering with influencers to promote your website, and getting media coverage. Just make sure to be consistent as SEO results take time to show up. 

If you are looking for an SEO partner agency to drive more traffic to your website, we at MadHawks can help you achieve your goals. For any further queries, get in touch with our SEO experts today!

FAQs

1. Which type of SEO allows generating traffic?

Ans. Both on-page and off-page SEO are important to improve your website’s rankings and drive more traffic. Apart from these two, technical SEO also matters equally as it helps ensure a better user experience.

2. How much can SEO increase traffic?

Ans. If done properly, SEO can help increase your website traffic to a great extent. For this, just make sure that you are publishing high-quality content and following all the necessary on-page SEO tactics.

3. How can I increase my SEO traffic in 30 days?

Ans. Improving SEO traffic organically may take up to 3 to 6 months. But with an effective strategy and by taking care of every important element like content quality, keywords, internal linking, etc, you might achieve faster results.

4. How is SEO traffic calculated?

Ans. SEO traffic is the organic traffic coming to your website. You can check it on any relevant SEO tool like Semrush.

5. How to predict SEO traffic?

Ans. The SEO traffic for a particular keyword can be predicted by multiplying the monthly search volume by click-through rates.