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The Role of Backlinks in Modern SEO

SEO is incomplete without backlinks. Since the very beginning, backlinks have held significant importance in SEO strategies. To further understand the role of backlinks in SEO services, continue reading the article.
the role of backlinks in modern seo

Google has confirmed that backlinks are one of the top three search engine ranking factors. This is evident that backlinks play a crucial role in search engine optimization strategies. These are not just helpful for searchers, but also for search engines. Search engines use them to understand the authoritativeness of a page and evaluate where it deserves to rank on SERPs. To make your web pages rank on Google, you must understand the process of link building and its importance in SEO. 

Whether you are optimizing your website on your own or planning to partner with an SEO company in Gurgaon, you should have some basic knowledge about backlinking. Let us help you understand the same through this article:

What are Backlinks?

A backlink is a link that is built when one website links to a webpage from another website. It is like a website trusting another website’s authoritativeness. The more backlinks a webpage has, the more easily searchers find it and the more authoritative it is considered by the search engines. The importance of backlinks in SEO is nothing new. Backlinks have been the foundation of SEO since the very beginning and still hold the utmost importance. 

Importance of Backlinks in SEO Strategies

Backlinks play a crucial role in the SEO strategy of a website and this is the reason why top SEO companies in India consider link building very important. The primary reason why website owners require backlinks is to get noticed by the searchers. Another reason is to get better positions in search engine results. Let us break it down into further points:

1. Crawling and Indexing

Backlinks do not just help people go around the internet, these are also used by search engines like Google to crawl the web from link to link. Search engines use programs like spiders, crawlers, etc, to follow these paths created by backlinks and put the content in their index accordingly. To get a page indexed, you first need to ensure that it is discovered by the search engines. Creating backlinks for your pages is the simplest way to ensure that Google and other search engines find your pages and index them.

2. As a Ranking Signal

Apart from crawling and indexing, search engines also use backlinks to decide the position of a webpage within their result pages. Each backlink is like a vote to the page it is linked to. If your page has received 100 backlinks from different websites and a similar content page published by your competitor has only 15 backlinks, search engines may believe that your content is a better resource and might rank it higher.

3. As a Source of Competitive Intelligence

You can even use backlinks to understand the strategy of your competitors. As backlinks are considered an important factor influencing your position in SERPs, understanding which websites are linking to your competitors may help you take over them. By doing this, you can even find potential websites to get backlinks for your pages. Now an important question that arises is: how to find websites linking to a particular page?

Earlier, this was easier as one could easily get a list of all websites linking to a particular page simply by using a command called a search operator. However, this feature is no longer functional. Today, you need access to specific tools in order to find all backlinks to your page and your competitors’ pages. You can find plenty of tools online or you can just consider partnering with an SEO company like MadHawks.

How To Differentiate Between Good and Bad Backlinks?

It is true that backlinks provide more authority to your web pages and also help you rank higher on search engines. But not every backlink is a good one. It is essential to have a proper understanding of good and bad backlinks before you start link-building for your website. Here are some basic differences between the two:

Good Backlinks

  • Good links come from authoritative and trusted websites that are relevant to your web pages. You can’t just get your web pages linked to any random website out there.

  • These are not the results of a huge money asked in return. Good backlinks are when a third-party website genuinely finds your webpage content helpful and wants to link to it. Even if those website owners are doing it on your request, they should be genuinely interested in doing so.

  • Do not come as a result of money exchange between the two websites.

  • Good links are always requested thoughtfully and do not come as a result of sending thousands of requests to hundreds of domains without even considering their relevance.

  • These links do not manipulate searchers but instead take them where they expect to go.

  • These are not hidden in any way, i.e. are visible to internet users as well as search engine crawlers.

Bad Backlinks

  • Bad backlinks are a result of the exchange of money or other benefits.

  • Links that are a result of large-scale link exchange tools are also the bad ones. 

  • Come from irrelevant websites that may be engaging in spam behaviors to earn money.

  • Links that overuse keywords to manipulate search engines are also bad ones.

Start Link Building With MadHawks

Being the top SEO company in Gurgaon, MadHawks understands the importance of backlinking and provides the best link-building services. Our team of SEO professionals possesses significant expertise in on-page and off-page SEO tactics including backlinking. If you want to get more and more good backlinks without using any large-scale link exchange tools, partner with MadHawks today. Contact us for any further information!


1. What is the role of backlinks in SEO?

Ans. Backlinks play an important role in SEO. They help your web pages get discovered easily by searchers. Moreover, search engines also use backlinks to evaluate what position a web page deserves in SERPs.

2. Are backlinks important for local SEO?

Ans. Yes, backlinks are also important for local SEO. You can get links from websites that have the same target audience as you and reach your nearby audience better. 

3. Why do we use profile backlinks in our SEO strategy?

Ans. The backlink profile of a website is used to tell how trusted and authoritative a website is. 

4. How do I get good backlinks for SEO?

Ans. There are many ways to find relevant backlinks for your website. You can use authoritative SEO tools or partner with an SEO service provider to get good backlinks.


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