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The Role of Social Media in SEO: Strategies for Success

Digital Marketing has become a powerful tool for businesses to expand their reach on a global level. Strategies like SEO and SMM play a vital role in the online visibility of a website and overall brand awareness. Read on to understand how you can integrate these strategies for success.
the role of social media in seo strategies for success

The higher a website ranks on search engines, the more people trust it and consider it authoritative. People use search engines like Google to find whatever they need and they are always more likely to purchase from a brand that ranks higher on SERPs. This is how SEO becomes extremely important for websites to gain online visibility.

Ranking high on search engines is not at all an easy task. SEO service providers and professionals need to put in a lot of effort to do keyword research, optimize content accordingly, and keep their content up-to-date. Even after publishing high-quality content and optimizing it well, it is sometimes difficult to get high search engine rankings. This is due to a lack of brand awareness and less online visibility.

However, by using social media to share your website content and increase brand awareness, you can drive traffic to your website and improve its visibility on SERPs. 

What is Social Media Marketing?

Social Media Marketing (SMM) refers to the process of using different social media platforms to promote a brand or its products and services. Keeping in mind the continuously increasing number of social media users, brands consider social media marketing as a powerful tool to expand their business. SMM involves content creation, content publishing, running ads, and engaging with your target audience through different platforms. 

Some major goals of social media marketing for a business include increasing brand awareness, getting access to a wider audience, generating leads, boosting website traffic, and driving more sales. It is a cost-effective way for brands to reach a larger audience, strengthen relationships with customers, and boost overall business growth.

Understanding the Role of Social Media in SEO

Although social media doesn’t directly affect SEO and search engine rankings, it can be very effective in driving traffic to your website and increasing brand exposure. When you create and publish quality content that connects with your audience, they are more likely to become your brand advocates. Here are some most significant reasons why you should use social media to improve your visibility on SERPs:

1. Drive More Traffic to Your Website

Billions of people use social media on a regular basis. Many potential customers would never look at your website content unless you share it on social media. You can share the links to your website content, such as blog posts, landing pages, etc, on social media platforms like Instagram, X (Twitter), Facebook, LinkedIn, etc. 

If you publish high-quality content, your social media audience will definitely visit your website and they might even share the content with their followers if they like it. This further increases traffic to your website. The more traffic your website pages receive, the higher they rank on SERPs.

2. Increase Brand Awareness & Online Visibility

You can use Social Media Marketing to increase your brand awareness. If your target audience doesn’t know about your brand, why would they visit your website? Therefore, your first goal should be to make your target audience aware of your business. 

When you run ads on social media, people who are interested in your products or services will follow you and will be able to see all the content you share. The more people see your brand’s name on social media, the more likely they are to search for your business on search engines. This increases your website and your brand’s visibility on SERPs. 

3. Build Backlinks

Social media marketing is a great way to get organic backlinks to your website. When your users like your website content, they are more likely to share it on their social media. There are chances that they would also include a link to your website content when talking about your brand on social media. The more people share your website links on social media, the more backlinks you get for your website. This further increases your website’s visibility on SERPs as link building is an important aspect of SEO. 

4. Understand Your Customer Behavior

By engaging with your customers on social media, you can understand their interests and requirements more effectively. You can further analyze this information to improve your SEO strategies and generate high-quality content that your target audience finds valuable.

Tips to Incorporate Social Media Strategies into SEO

Here are some tips you can consider to align your social media strategies with SEO:

  • Keyword Research: When you find relevant keywords to optimize your website content, share the keywords with your social media team, so that they can post content related to the same keyword. 

  • Create High-Quality Content: Write and publish high-quality content on your website, so that you can share it on social media. Content that is relevant to your target audience is the best to share on social media in order to drive more traffic to your website.

  • Recirculate High-Performing Content: You can revisit evergreen content (content that has been performing well since it was published) through social promotion and evaluate why this particular page performed well. Keep recirculating this content as website pages that rank high on SERPs often perform well consistently.

  • Make Your Content Shareable: It is good to encourage content sharing through social media. But, your website content should also be easily shareable through links or social media icons. 

  • Optimize Images for SEO as well as Social Media: You don’t just need to focus on the quality of written content, but also on the images. The images should also be optimized for the relevant keywords. Ideally, an image should be 80% visual and 20% copy. Also, make sure that the image size is appropriate for the platform you are sharing it on.

Align Your Social Media with SEO: The Best SEO Services in Gurgaon

In order to incorporate social media strategies into SEO, you will need professional SEO expats who have a thorough understanding of the same. You can partner with MadHawks, as an agency for SEO Services in Gurgaon we offers its services all over the country and even internationally now. We have a team of experienced SEO professionals along with an enthusiastic team of social media marketing experts. They can work collaboratively to take your brand to the next level. So, without any further delay, contact us now!


1. How do SEO and social media work together?

Ans. In order to drive maximum traffic to your website, you can use SEO and social media marketing together. After publishing content that has been optimized for high-ranking keywords, you can share it on social media to get a better reach and drive more traffic to your site.

2. Which social media is best for SEO?

Ans. The best social media platform for your business depends on your target audience. After running ad campaigns on various platforms, you can understand where your target audience engages the most. However, it’s always a good idea to share your content on all major social media platforms.

3. What are the five core pillars of social media marketing?

Ans. The five core pillars of social media marketing include Social Strategy, Planning and Publishing, Listening and engagement, Analytics and reporting, and Advertising.


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