Instagram for Business – All You Need to Know in 2023

Instagram is no longer used just for fun but has become a great platform for emerging businesses to grow their customer base and boost sales. With a user base of around 2.35 billion, Instagram provides businesses with the opportunity to reach a global audience. The app is gaining more and more popularity as a platform for boosting e-commerce businesses. And there are so many valid reasons why one should use Instagram for business. 

If trying to grow your brand through social media marketing in India, you must know the advantages of running an Instagram business account. Let us help you understand the same:

Advantages of Using Instagram for Business

Using Instagram for business can have many more benefits than you expect, provided that you use the platform wisely keeping in mind the interests of your target audience. The following are some most significant benefits of using Instagram for business:

1. Wide User Base

Instagram is one of the most widely used social media platforms today with a user base of over 2.35 billion. As per data, most Gen Z users (people aged between 16 and 24) prefer Instagram over any other social media platform. With such a large active user base, Instagram becomes a potential platform for promoting your business and taking it to better heights. Many brands use Instagram as their primary platform for driving sales and building customer relationships. 

2. Better Visual Appeal

Instagram has come a long way since it was first launched. It is no longer just a picture-sharing platform, but there is much more you can do with this app. Instagram is now a fully curated platform for visually appealing content. The interface of the app itself is so good that users prefer it over other social media apps. Visual marketing on Instagram can be powerful for your business. 

Studies suggest that posts that contain images drive 650% more engagement than ones that only contain text. By creating visually appealing content like images and videos on Instagram, you can gain a wider audience base and showcase your products or services in the best way possible.

3. Higher User Engagement

As mentioned earlier, Instagram is the favorite social media app of Gen Z people. There are plenty of features on Instagram that you can use to boost engagement on your page. You can post images, videos, reels, and stories, where your audience can engage through likes, comments, story replies, direct messages, etc. Moreover, you can use interactive story elements like Ask Me A Question, Polls, etc, to drive higher engagement. All these features make Instagram a great platform for boosting engagement with your audience and making them feel good about your brand. 

4. Brand-Building Opportunities

Along with all the benefits mentioned above, Instagram also provides great brand-building opportunities. Does brand building only require a catchy tagline and a greatly designed logo to stand out from the competition? Although these are two essential factors, there are a few more factors that your brand requires to catch the eyes of potential customers. You need to build a personality of your brand, which you can effectively do on Instagram.

By posting visually appealing content with your brand colors, you can establish a unique image of your brand among your target audience. This helps you differentiate your brand from competitors and build a community of loyal followers who can later convert into your customers.

5. Instagram Store for E-Com Companies

There are various features on Instagram that allow you to boost sales and revenue for your e-commerce business. You can add your products to the Instagram store, encourage your existing customers to create collaborative posts showcasing how they use your products or add your product links to your Instagram story. All this will help you boost your online business on Instagram. 

If you are not using Instagram to build or grow your e-commerce business, you might miss out on thousands of potential customers. Many people will never know your e-commerce website exists until you show them the same through Instagram.