7 Common Ads Challenges That Advertisers Face

These days, consumers come across most of the brands online. They are highly influenced by the advertisements or promotions they see online, especially if the ad is delivering the right message. However, one of the biggest challenges for advertisers is to make the campaign reach the maximum target audience. Not only this but there are many more challenges that brands may face with online advertising. While some brands are adapting to these ads problems, others are still trying to find a way to overcome them.

Let us discuss some of the most common ads challenges and ways to minimize their impact on your ad campaigns:

1. Reaching The Right Target Audience

Targeting the right audience is one of the most important steps of advertising. However, many brands still face issues in reaching the right target audience. There could be many reasons behind this. Many users choose not to see advertisements, which results in lower impressions and conversion rates for advertisers. This is one of the most common ads problems brands and advertisers are facing in 2024.

This may impact the advertising campaigns and their results. However, we can expect that brands will adapt to these challenges in the coming years. Advertisers may now focus on targeting more specific sets of audiences or only target loyal customers to overcome this challenge.

2. Mismatched Copies That Are Not Appealing Enough

This is yet another common ads problem that many advertisers tend to face. You might be using the ad copy from your previous campaign to save some time. Although this is not always a bad idea, it doesn’t work in every case. If you are using an already used ad copy, you must ensure that it really goes well with your current campaign. If the copy doesn’t deliver the right message, you won’t be able to make the most out of your ad campaign.

3. Not Enough Budget Allocation

In order to get the most out of paid ad campaigns, brands first need to put in some good investment. Proper budget allocation is also a common challenge that small and mid-sized businesses often face. It can even become a problem for some large-sized companies. Paid advertising is no longer an option but has become a necessity for businesses these days. Building an online presence organically is a time-consuming process, hence, paid advertising becomes a must to achieve goals in the short term. 

4. Ensuring Scalability

Just creating and running an advertising campaign is not enough. You also need to ensure that it is scalable and helps your business grow at a good pace. Ensuring the scalability of advertising campaigns is also one of the significant ads challenges that brands may face. Even if you are creating top-performing campaigns, adding appealing CTAs, and running A/B tests to finalize the best campaign, it might not be enough.

In order to scale the campaign, you will need to ensure that you target the right audience and build appealing landing pages. Landing pages have been the key elements for driving conversions and they are expected to remain significant in the coming years. The best way to overcome this challenge is to create powerful landing pages catering to different sets of audiences.

5. Technical Issues

How frustrating it could be to see your aid campaign failing to scale even when you have done everything perfectly from your end? Technical issues with images or videos often become a significant challenge for advertisers.

Even when you have created the perfect campaign with the perfect CTA and targeted just the right audience, your campaign might not perform well. Sometimes the video just doesn’t load properly and if it loads, there may be issues with the audio. Such ads do not generate any traffic or sales, but just end up confusing the audience.

To avoid this, it is advisable to ensure that you upload high-resolution images and videos. Also, the audio must be copyright-free. Monitor your campaign on a regular basis so that you are aware of any technical glitches that arrive. As soon as you get to know about an issue, try to resolve it before it is noticed by your audience. 

6. Relying On a Single Marketing Channel

This is the era of omnichannel marketing and hence relying on just one marketing channel might not give you the best results. With the increasing significance of online marketing channels including social media platforms, relying on just one channel may be a bad idea.

Even if one marketing channel is working amazingly well for you, you may be missing out on a lot of things if you don’t use omnichannel marketing. Better is to analyze different channels to identify the best ones for your brand. Try to find out which channels are best suitable for your target audience and advertise on those. It is always better to advertise on multiple channels than on just one channel.

7. Overlooking The Power of Emotions

In recent years, advertisers have seen a significant impact of sentiment on the performance of their ad campaigns. Not using nostalgic or emotional content properly is also one of the common ads challenges. When running an ad campaign, brands must keep in mind the social issues in advertising. Your ad must not hurt someone’s emotional or religious beliefs. You can instead use emotions in a positive way to appeal to your target audience and deliver the right message. Just don’t be entirely logical. Valuing the emotions of your target audience can help you make the most out of your advertising campaign and that is what you want.

Strengthen Your Paid Advertising Efforts with MadHawks

Paid advertising can be more complex than it seems. However, it is also one of the most effective marketing strategies to achieve your goals. If you have targeted the right audience and created a strong ad campaign, you will most probably achieve your desired results. But there might be several challenges coming your way. If the above-listed issues are becoming obstacles to your advertising campaigns, you need not worry as we at MadHawks can help overcome them.

The paid advertising team at MadHawks has years of experience in running ad campaigns for different brands. From finalizing the most suitable channels to building powerful ad campaigns and running them effectively, our team can do it all for you. For any further information, feel free to reach out to us!

Frequently Asked Questions

1. What are the main challenges faced by advertisers today?

Ans. Some of the common challenges faced by advertisers today include:

• Reaching the maximum target audience
• Allocating the right budget
• Finalizing the right ad copies for each campaign
• Not using multiple marketing channels
• Not knowing the power of emotions in advertising

2. What are common problems in online advertising?

Ans. Some common problems in online advertising include being unable to reach the right audience, not having enough budget, facing technical issues, and not being able to opt for omnichannel marketing.

3. Can advertising be used to promote social good?

Ans. Yes, thoughtful advertising can be used to raise awareness about important social issues and encourage people to pay attention to the same.

4. How can advertisers effectively measure ROI in digital campaigns?

Ans. Some key metrics to measure the ROI of digital marketing campaigns include:

• Conversion rates
• Customer acquisition costs
• Website traffic and engagement rates
• Customer LTV (Lifetime Value)
• ROAS (Return on Ad Spend)

5. How can brands ensure their ads are viewed in a brand-safe environment?

Ans. In order to ensure that your ads are viewed in a brand-safe environment, you can regularly monitor your ad campaigns and make sure that they are running at appropriate places which are relevant to your brand.