Influencer Marketing

“The news spread like wildfire…” ~ Many Novels & News Articles

Influencer marketing is the magical progression of information like compounding is for investments. Social media channels have made influencer marketing a powerful medium to spread brand and product awareness. Social media users with a large following have a significant influence over the buying behavior of their followers.

Influencer marketing services have always been available as a medium to marketers. Social media has only formalized and exponentially expanded the medium. So, now influencer marketing is not a niche for large brands, but almost all businesses, big or small, can ride the influencer blast.

Influencer Marketing Objectives

Brand Awareness
Higher Engagement
Improve Conversions
Social Proof

Why Does Your Brand Need Influencer Marketing?

Influencer marketing can build trust faster for your brand, products, or services. Right influencer marketing strategies put your message among the right audience faster and possibly with additional info they can share.

72%

Gen Z Follow Influencers on social media

61%

Of online consumers trust influencer recommendations

40%

Have bought a product after influencer recommendation

Avg. return on every penny spent on influencer marketing

Influencer Marketing Services at MadHawks

As an influencer marketing agency, we have focused on developing a community of influencers. We bring these influencers together, not only for business but also to make an impact. This approach has helped us create a vibrant community of celebrity, micro, and mini influencers in India and other countries.

Influencer Marketing Strategy

Influencer marketing strategy is the first step in giving direction to your campaign. Based on your objectives MadHawks social and influencer marketing teams set the timeline and activities.

Influencer Audit

Based on your social and influencer marketing strategy, we build a target influencer profile and match the possible influencers for the campaign.

Influencer Briefs

Preparing an influencer brief is critical to ensure the influencers can post correct messages about the product and the brand.

Influencer Management & Tracking

Once the influencers have been engaged, we continue to monitor the KPIs and social metrics for their efforts. We can course correct anytime if said KPIs are not met.

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Steps of Influencer Marketing at MadHawks

Phase 1

Recruiting Influencers

At MadHawks influencer recruitment is a continuous and independent process. This process ensures a ready and engaged pool of influencers and a high hit ratio when we float a brand campaign.

Vetting Influencers

We check and classify the influencers in our pool based on various engagement metrics on their social channels. These metrics will also influence the cost and ROI of these influencer engagements.

Briefing Influencers

Influencer briefs are the sacred documents of influencer marketing. We ensure that an up-to-date template is followed, and influencers are provided with all the information in a simple and unambiguous format.

Phase 2

Managing Influencers

At MadHawks, we manage influencers to ensure our campaign objectives are met continuously and within budget limits.

Measuring Influencers

We measure influencer performance on several metrics including social media engagement stats, brand social channel engagement, traffic, inbound leads, etc.

Success Stories (clients’ growth, successful campaigns)

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Ready For The Madness?

With a Hawkitude

I collaborated with MadHawks for creation & execution of our Digital Strategy. Just one initial call with Ravi made me believe that MadHawks can be trusted for my project.

I am very glad I took this decision. The team is highly focused, diligent, and very proactive. They have helped us in every step in bringing our vision to life. Must say it is indeed a great pleasure working with them. As a Digital Marketing firm, they definitely earn my recommendation.

Six Yard Story - Founder

“From the first day, we started working with MadHawks, there was a spark like no other. The team is always ready to do more and keeps outshining themselves. Making SEO a dream is what this team has finessed, and in addition to that, they have also revolutionized our website, with graphics that have mesmerized us and our audience alike. I absolutely stan their work ethic and cannot wait to see our partnership flourish.”

Cigalah - Head of Marketing

“Working with MadHawks on our digital marketing campaigns is a smooth sailing process. Right from the get-go, the entire process was thought out and a structure is planned and pitched. Taking into consideration inputs from our end and marrying it with creative, unique ideas, we were indeed delighted with the final results. The thought put into each campaign is something which we were incredibly satisfied with.”

Grab Taxi - Head of Media

“Madhawks performed really well in delivering high impact influencer marketing campaigns for us in an absolutely smart and savvy way. Their understanding of performing the desired service is incomparable.”

Influencer Marketing

Influencer Marketing Objectives

Why Does Your Brand Need Influencer Marketing?

Influencer marketing can build trust faster for your brand, products, or services. Right influencer marketing strategies put your message among the right audience faster and possibly with additional info they can share.