Building Brand on Social Media: Effective Influencer Marketing Strategies

There are over 4.8 billion active users of social media across the globe. This data itself is sufficient to understand the marketing potential that social media holds today. There is no better platform than social media to reach a global audience in minimal time and with minimal effort. It makes social media especially beneficial for newly emerging brands who want to establish an online presence fast. Influencer marketing, which is one of the important subsets of social media marketing, becomes an effective way for businesses to expand their market reach and reach the most relevant audience. 

In this article, we will explore the field of influencer marketing further and discuss some top strategies to build successful influencer marketing campaigns:

What is Influencer Marketing?

Influencer marketing is a marketing technique where brands rely upon social media content creators to promote their products or services. It helps businesses benefit from the social media reach of these influencers and improve brand awareness among their target audience. With influencer marketing, brands aim to expand their market reach and get endorsements of their products and services from these influencers.

Consumers today believe in what their favourite influencers say more than what a brand says about itself. This is why businesses collaborate with social media content creators with high engagement rates and large followings to promote their products.

How Influencer Marketing Can Help Build a Strong Brand Through Social Media

The influencer marketing industry has seen immense growth in the year 2023. By partnering with popular influencers, brands can benefit from their large following and expand their reach among target audiences. Influencers get paid for endorsing their products or services on social media channels. When an influencer promotes a product, it seems like an approval of the product to the consumers and they are highly likely to check it out. 

Influencer marketing holds immense power today. Brands that partner with multiple renowned influencers can improve their brand awareness to as large an extent as they want. The recent influencer marketing campaign run by Polar Bear in partnership with MadHawks is the perfect example depicting how influencers can help a brand achieve its goals in the best possible manner. 

Influencer Marketing Strategies to Improve Your Brand’s Online Presence in 2024

If you are looking to improve your brand’s online presence in 2024, the following strategies would be helpful:

1. Clearly Define Your Goals

Before you take any further steps in building an influencer marketing strategy, you should have a very clear idea about your end goal in mind. You can goal can be to improve brand awareness, product promotion, or to promote the launch of a new product, service, or store. Once you identify your goal, you can use it as the foundation stone for your entire influencer marketing plan.

2. Identify The Right Influencers

Once you know what you want to achieve, you can start looking for influencers who fit your requirements. Look for content creators who create content around your specific industry and have a relevant audience base. Partnering with random influencers without even ensuring that their followers will be interested in your brand is never a good idea. If you have an apparel brand, look for fashion influencers who most probably have the best audience base for your brand. 

Other factors that you need to consider include your budget and the type of influencers you want to partner with. Based on the number of followers, influencers can be categorized into nano, micro, macro, and mega influencers. Mega influencers are the most popular ones having a large fan following and nano influencers have less but more specific audiences.

Also Read: Explore Innovative Trends Shaping The Future Of Influencer Marketing In 2024

3. Choose a Campaign Type and Build a Content Strategy

Choose a type of campaign you want to run and clearly put your expectations in front of your partner influencers. Based on your goals, you can choose a campaign type. For example, if you want to promote a new outlet, you can run a campaign where all the influencers visit that particular outlet and share their experience on social media.

If you want to increase sales for a newly launched product, you can send that product to all your partner influencers and ask them to share a promotional video on their social media handles. Build a proper content strategy that you want all your partner influencers to follow. Make sure that all of them are conveying the same message about your brand and product. This will leave a positive impression on the audience and will encourage them to check out your brand.

4. Promote The Campaign

Just planning the campaign and running it is not enough. To make the most out of it, you need to promote it across different channels. You can publish a blog post to create some buzz around your campaign, post regular updates about the campaign on your own brand’s social media channels and use other promotional tactics. You can even run paid ads to improve the visibility of your campaign and make sure that it reaches a good enough audience.

5. Track The Success of Your Campaign

Tracking the success of your influencer marketing campaign is crucial to understand if all your expectations are met. If you have achieved your goals, that's great. If not, you should measure the campaign’s performance to understand where you lack and how you can improve future campaigns. If you are running a long-term campaign, you can keep tracking its performance weekly or monthly. It will help you identify your pain points and keep making improvements to your campaign.

Advice from MadHawks’ SMM Experts

With great experience in running and managing influencer marketing campaigns for brands, the social media marketing team at MadHawks has proper knowledge of strategies and best practices to make a campaign successful. Our team has helped numerous brands achieve their goals through social media campaigns by taking into account their goals and influencer requirements. If you are looking for an influencer marketing agency to improve your brand awareness or promote your products/services, look for no other company than MadHawks!

FAQs

1. How to find good influencer marketers for our brand?

Ans. To find good influencer marketers for your brand, you will first need to define your goal. Once you have a clear idea of what goals you want to achieve, you can start looking for influencers that create content around your specific industry and fit your budget requirements.

2. How to use Instagram to build your personal brand?

Ans. Instagram is one of the most powerful social media platforms that one can use to build a personal brand. As it is one of the most used social media apps, individuals can brands can expand their reach if they follow the right strategy.

3. What is the impact of influencers on brands and products?

Ans. When influencers promote products from a particular brand, their followers consider it as approval from the influencer for that product or brand. It helps establish brand trust and make more people aware of a brand.

4. How impactful is influencer marketing for brands?

Ans. Influencer marketing, when done properly, can help a brand achieve its goals in the fastest possible way. Many brands have seen immense growth in their leads and sales after running a successful influencer marketing campaign.

5. Is Influencer marketing Better Than PPC for branding?

Ans. Both influencer marketing and PPC advertising hold their own significance in the digital marketing industry. You can choose to implement any of the two or even both of them simultaneously based on your goals and objectives.