Email Marketing: The Easiest Way To Grow Your Business in 2024

We are already three months into 2024 and the continuously evolving digital marketing landscape isn’t unknown to anyone. When it comes to the most cost-effective online marketing strategies, email marketing cannot be overlooked. Email marketing refers to a marketing type focused on sending bulk emails to target audiences. If you are looking for an easy way to expand your market reach, you must use email marketing for your business. In this article, we are going to explore the field of email marketing and will discuss everything you must know about the same:

What is Email Marketing?

Email marketing is a part of digital marketing that involves sending bulk emails in order to promote a brand and achieve specific goals. It is one of the easiest and most cost-effective marketing strategies that any business can use with minimal investment. Brands can send their target customers messages, newsletters, promotions, or updates to strengthen relationships with them. Email marketing allows brands to send personalized messages to their customers in order to enhance their overall experience with the business. 

Benefits of Email Marketing For Businesses

From small brands to large enterprises, every business is taking advantage of email marketing today. It is because the field holds the utmost potential in promoting a business and improving customer experiences. Email marketing has several advantages associated with it. By partnering with an email marketing services company like MadHawks, you can leverage all its benefits for your brand. Some of its most considerable benefits are listed below:

1. Allows Personalized Communication

Personalized communication is the key to good user experiences. As per a study conducted by HubSpot, over 70% of effective email marketing campaigns involve personalized messages and over 75% of them involve subscriber segmentation. Another common feature of most of the successful email marketing campaigns is automation.

With email marketing, you can easily segment your customers based on their demographics, interests, preferences, behaviors, etc, and create customized campaigns for every category. Such targeted campaigns are not just effective in boosting engagement but can also increase conversion rates. 

The majority of customers expect personalized messages from brands in order to build stronger relationships with them. As per research, around 83% of consumers can willingly share their data in return for personalized experiences. 

2. A Cost-Effective Marketing Strategy

Email marketing is one of the most cost-effective ways to communicate with your customers. You don’t have to spend a large amount of money to contact your customers or target audience via email. It makes email marketing one of the best ways to reach a large audience with minimal investment. You can also track click-through rates, conversion rates, etc, easily with email marketing as it provides a detailed analysis of the same. This data-driven approach in email marketing helps brands achieve their goals more efficiently.

3. More Sales and Conversions

With effective email marketing campaigns having compelling subject lines and clear CTA, you can even increase conversion rates and sales for your business. A well-planned strategy can encourage conversions and drive more sales. For example, emails having subject lines like ‘50% off just for today’ or ‘BOGO deal just for you’ can encourage customers to open the mail, check out the offer, and ultimately make a purchase if the products or services are relevant to their interests or needs.

4. Improved Brand Awareness

Around 4.5 billion people use email worldwide. Therefore, it becomes a great platform to target a global audience and maximize your market reach. As per research, sending three welcome emails in a series can result in 90% more purchases than sending just one introductory email. Brands can reinforce their presence by regularly appearing in their subscribers' inboxes. It further helps in improving brand awareness and  

Email Marketing Tips To Be Successful

Here are some email marketing tips you can consider to make your marketing strategy more effective and successful:

1. Audience Segmentation and Personalization

Audience segmentation is the process of dividing your customers into different segments based on their demographics, interests, preferences, and other factors. It helps you create personalized content for each segment, which might result in higher conversion rates.

2. Catchy Subject Lines

Just like the first impression matters when you see some person or place for the first time, it matters in email marketing as well. The subject line of your email plays a crucial role in determining how likely your subscribers are to open your email. Don’t write too generic subject lines as they look boring. You can instead go for questions or statistics that align with your subscribers’ needs or interests. Make sure that your subject line is catchy enough to force subscribers to open the mail.

3. Selecting The Right Type of Emails

You should be very clear about the type of email you want to send to a particular segment of subscribers. For new subscribers, you might want to send one or multiple emails under a welcome series. For people who have added items to their cart but didn’t checkout, you will want to send abandoned cart emails. There are several major types of emails, including welcome emails, newsletter emails, lead nurturing emails, seasonal marketing emails, promotional emails, confirmational emails, and transactional emails. 

4. The Right Time to Send Emails

Timing also plays an important role in email opening and engagement rates. When you send emails during the busiest hours of the day, your subscribers are less likely to open them. Understanding the behavioral patterns of your customers will help you determine the best time to send them emails. Try to understand when your subscribers are most active. It can be a particular day of the week or a specific time of the day. Send emails when most of your audience is likely to be active and open your emails.

5. Adding Images with Alt Text

Images without context can be sometimes irrelevant in emails. When sending images via email, make sure to add alt text to the image. It helps readers understand the context of your email even when the image doesn’t load or when images are blocked by your email client. You can add CTA buttons like click here to download in the alt text so that your subscribers have a choice to check out the full message even when it doesn’t render properly.

6. Clear CTA

Before you start an email marketing campaign, you should have a clear goal in mind. Keeping this goal in mind, you can add a clear CTA (Call-To-Action) to your emails and encourage your subscribers to take specific actions. Not only the text, but the visual representation of your CTA also matters. You can add a CTA button the email that is visually appealing. Using contrasting colors and bold fonts may be helpful.

7. Mobile Optimization

Over 7.1 billion people use mobile phones worldwide. The fact that many people are more likely to check emails on mobile is not unknown to anyone. In order to make your email marketing efforts successful, you need to ensure that your emails are well-optimized for mobile screens. The emails should have clear and concise content, well-optimized images, and mobile-accessible links. The less scrolling it needs, the better it is for mobile users.

8. Social Sharing Buttons

Adding social sharing buttons in your emails makes it easier for your subscribers to share your email content with others. When you add easily accessible sharing buttons to your emails, there are high chance that people will share the email content if they like it. It further increases your brand awareness and recognition. 

9. A/B Testing

A/B testing is one of the best ways to determine what type of email works best for your target audience. It allows marketers to create and compare different versions of an email to find out which one drives the maximum engagement. You can create different versions of an email by writing different subject lines, adding different images, writing different CTAs, or using different layouts. Ideally, A/B testing should last not more than 4-5 days.

Important Email Marketing Metrics You Should Know

In order to analyze the results of your email marketing campaigns, you must be aware of the important metrics. Some most commonly used email marketing metrics are as follows:

• Click-Through Rate: This is the percentage of people who clicked on a link within your email. A CTR of 2% to 5% is considered ideal.
• Open Rate: This is the percentage of email receivers who opened the email. Ideally, your email open rate should be at least 17% to 28%.
• Conversion Rate: This is the percentage of email recipients who clicked on a CTA button to perform a desired action. A 2% to 5% conversion rate is considered good.
• Bounce Rate: Bounce rate refers to the percentage of emails that are not delivered to your subscribers’ inboxes. Bounce rates higher than 40% may indicate that your emails are being labeled as spam.
• Unsubscribe Rate: It is the percentage of subscribers who unsubscribe to your email list. You should aim for less than a 0.5% unsubscribe rate.

Share Rate: It is the percentage of people who shared or forwarded your emails. The more the share rate, the better the quality of your content.\

Most Popular Email Marketing Tools

Some of the best email marketing tools that you can use for your business are listed below:

• HubSpot: It is the best software for customer segmentation. Under its free plan, you can send up to 2,000 emails per month, and manage up to 1,000 static contact lists and 10 active contact lists. 
• Mailchimp: This all-in-one marketing software that is widely used for email marketing. It comes with a free plan and some paid plans. Under the free plan, you can up to 500 contacts and 1,000 email sends per month.
• Brevo: The best feature of the software Brevo is that its free plan comes with unlimited contacts. It has a strict send limit of 300 emails per day. Some other features of this tool include full-featured CRM, and centralized solutions for sales meetings, calls, and chat.

Choosing MadHawks as Your Email Marketing Services Partner

If you are looking for an email marketing services agency to assist you through your marketing journey, MadHawks is a good option to consider. Being one of the top digital marketing agencies, MadHawks has a team of experienced marketing professionals who can analyze your business details and come up with the best email marketing strategy that aligns with the interests of your target audience. For any further information, contact us today!

FAQs

1. How much does email marketing cost?

Ans. Email marketing is one of the most cost-effective marketing techniques. The cost of email marketing may vary for businesses depending on their specific requirements and the types of emails they send.  

2. What is email automation?

Ans. Email automation refers to the process of automating emails instead of writing and sending them manually every time. Businesses can automate emails that are sent to users after they perform a specific action like signing up, adding an item to a cart, making a transaction, etc.

3. What email marketing regulations are there?

Ans. Email marketing regulations are like a set of instructions that email marketers need to adhere to. These rules aim to protect users’ privacy and prevent them from getting spam and irrelevant emails.

4. How to Ensure Emails are Delivered?

Ans. You can turn on the ‘open delivery receipt’ option under settings on your Gmail account to ensure that you get notified every time your email is delivered.

5. How to Boost Email Conversion Rates?

Ans. To boost email conversion rates, make sure that you include a clear CTA (Call-to-Action) in your emails. Also, customer segmentation and email personalization can also result in improved conversion rates.