Polar Bear Tied Up With MadHawks To Run This Impactful Influencer Marketing Campaign
Posted By Gaurav | 04-Apr-2024 |Influencer marketing has already made a name in the world of digital marketing. This case study of Polar Bear’s influencer marketing campaign with MadHawks proves that influencer marketing is one of the most effective and fastest ways to boost brand awareness.
Polar Bear, the popular ice cream sundae brand, recently launched their new outlet in Gachibowli, Hyderabad. To make this launch a big success, they partnered with MadHawks to run an influencer marketing campaign. And guess what? The campaign resulted in great success for the brand as it reached millions of people.
As a result, the newly launched Polar Bear outlet experienced a long queue over the weekend and a complete sell-out on the weekday. Various renowned micro and macro influencers from Hyderabad were involved in the campaign. Let us understand in detail the strategy followed by MadHawks to make this campaign so impactful.
About Polar Bear
Polar Bear has been serving its customers for over 15 years. Their journey began in 2008 when the founder ‘Kishore Rai’ discovered his love for ice creams and decided to build a business based on this. They started creating and serving ice cream sundaes at their first-ever ice cream parlor set up at ITPL in Bangalore.
Polar Bear brought a revolution to the ice cream industry by giving a makeover to the age-old sundae recipes. Their 100% veg and 100% dairy-based ice creams are much loved. The love and appreciation from their customers encouraged them to keep going and further expand the business across the country. Now, Polar Bear has over 130 outlets across India and still counting.
Polar Bear’s Influencer Marketing Campaign in Hyderabad: The Strategy & Its Effectiveness
Last month, Polar Bear launched its new outlet in Gachibowli, Hyderabad, which is its 16th outlet in Hyderabad and 134th outlet in India. To make this launch more impactful through social media, Polar Bear partnered with MadHawks to run an influencer marketing campaign in Hyderabad.
MadHawks’ strategy:
Keeping in mind the fact that Instagram reel is a powerful platform to expand a brand’s reach, MadHawks decided to run a campaign for its partner brand ‘Polar Bear’ on Instagram. The social media team at MadHawks contacted various popular influencers from Hyderabad and 14 out of all influencers became a part of this campaign. As the target audience was people residing in or around Gachibowli, Hyderabad, influencers from Hyderabad were the perfect fit for the campaign.
To attract more attention, a limited-time offer was run by Polar Bear, where all the ice cream sundaes were priced at just Rs. 99. All the partner influencers visited the new store in Gachibowli and shared their experience with their audience through Instagram reels.
The Reach & Impact:
The reels shared by all the partner influencers collectively got over 2.2 million views and reached over 1.5 million people. The campaign resulted in more than 1,000 walk-ins to the store. And even more amazing is the fact that the new outlet drew long queues over the weekend and complete sell-out on the weekday.
Influencers Involved in Polar Bear’s Influencer Marketing Campaign in Hyderabad
The following 14 influencers (micro and macro) were involved in this campaign run by MadHawks for Polar Bear’s new store launch in Gachibowli, Hyderabad:
1. Hyderabad Bucketlist (Rocky & Mehaboob)
Username: @hyderabadbucketlist
Followers: 259K
Views on Polar Bear’s influencer marketing reel: 1 Million
Hyderabad Bucketlist is an Instagram handle run by Rocky and Mehaboob. They explore new places in Hyderabad and create content around the same. The Polar Bear’s store launch reel shared by Hyderabad Bucketlist got over 1 Million views in just a few days and was liked by over 15.3K users.
2. Hyderabad Food Diaries (Mohd. Zubair Ali)
Username: @hyderabad.food.diaries
Followers: 429K
Views on Polar Bear’s influencer marketing reel: 289K
The Instagram handle ‘Hyderabad Food Diaries’ is run by Mohd. Zubair Ali is a digital creator and a 13-time award winner in his field. He creates content around food, travel, and hospitality, and is followed by over 400K users on Instagram. The Polar Bear’s store launch reel shared by him got over 289K views and more than 6.3K likes.
3. Aamir Ahmed
Username: @aamir_foodietraveler
Followers: 200K
Views on Polar Bear’s influencer marketing reel: 54.9K
Aamir Ahmed is a digital content creator, who creates content around food, lifestyle, and travel. He has over 200K followers on Instagram and has been featured on various popular pages like Time of India, DC, Tulip, TV9, Telangana Today, etc. The Polar Bear’s marketing reel shared by Aamir got over 54.9K views and 1.5K+ likes.
4. Hyderabad Food Blogger
Username: @explorewithsaikumar
Followers: 115K
Views on Polar Bear’s influencer marketing reel: 334K
The Instagram page ‘Hyderabad Food Blogger’ is managed by Saikumar. He is a digital marketer and has been creating content around food, lifestyle, fashion, and travel since 2018. His Instagram page is followed by over 115K users. The Polar Bear’s marketing reel shared by Hyderabad Food Blogger was viewed by over 334K users and received over 5.9K likes.
5. Food ICH
Username: @hyderabadfoodich
Followers: 86.4K
Views on Polar Bear’s influencer marketing reel: 103K
‘Food ICH’ is another popular food blogger handle on Instagram. The page majorly has content related to food and lifestyle. Over 86.4K people follow this page on Instagram. It was a part of Polar Bear’s influencer marketing campaign run by MadHawks and the store launch reel shared by Food ICH got over 103K views and was liked by 1.8K users.
6. Gullyfoods (Rohini Pathi)
Username: @gullyfoods
Followers: 43.9K
Views on Polar Bear’s influencer marketing reel: 143K
Gullyfoods is an Instagram page handled by Rohini Pathi, who is a digital creator. She calls herself a Hyderabadi food blogger and loves creating content around food and lifestyle. Rohini has over 43.9K followers on her Instagram account ‘Gullyfoods.’ She was a part of Polar Bear’s influencer marketing campaign run by MadHawks and her reel got more than 143K views.
7. Lohitha Reddy
Username: @taste_of.travels
Followers: 73.7K
Views on Polar Bear’s influencer marketing reel: 291K
Lohitha Reddy is a digital content creator from Hyderabad, who creates content around food, fashion, and travel. She has over 73.7K followers on Instagram and still counting. Lohitha shared a reel for Polar Bear’s new outlet launch, which got over 291K views and 3.2K likes.
8. Bhuvi (Hyderabad Weekends)
Username: @hyderabad_weekends
Followers: 60.2K
Views on Polar Bear’s influencer marketing reel: 27.3K
Hyderabad Weekends, a lifestyle-based Instagram page, is managed by Bhuvi Vanamujo. She loves to create content about her experiences, lifestyle, food, and several other niches. Bhuvi has 60.2K followers on Instagram. Her influencer marketing reel for Polar Bear’s new store launch got over 27.3K views.
9. Chhaya Sharma (Hyderabadmom)
Username: @indianmommie
Followers: 58.6K
Views on Polar Bear’s influencer marketing reel: 16.7K
Chhaya Sharma, also known as Hyderabadmom, is a social media influencer who has won multiple awards in her category. She loves creating content around lifestyle, her daily experiences, and food. She has over 58.6K followers on Instagram and a community of over 35K moms on Facebook. She was a part of Polar Bear’s influencer marketing campaign run by MadHawks and her store launch reel got more than 16.7K views.
10. Vizag Foodie
Username: @epicfoodietraveller
Followers: 58.3K
Views on Polar Bear’s influencer marketing reel: 12.2K
Vizag Foodie is a food blogging channel run by the couple bloggers Dr. Sravani and Ravi. They create and post content around food, fashion, travel, and lifestyle. The couple bloggers have over 58.7K followers on Instagram and their Polar Bear’s influencer marketing reel got over 12.2K views.
11. Priya Trips and Tastes
Username: @priyatripsntastes
Followers: 58.1K
Views on Polar Bear’s influencer marketing reel: 17.1K
Priya Trips and Tastes is a blogging page handled by Priya, a social media influencer from Hyderabad. She creates content around food, lifestyle, and travel. Priya has over 58.1K followers on Instagram. She was a part of Polar Bear’s influencer marketing campaign run in Hyderabad and her store launch reel got over 17.1K views.
12. Md Muntazer (hyderabadfoodiesandco)
Username: @hyderabadfoodiesandco
Followers: 53.9K
Views on Polar Bear’s influencer marketing reel: 15.5K
Md Muntazer is a blogger on Instagram who has received the award for ‘Budding Foody Influencer of the Year.’ He creates content around food, lifestyle, and travel, and publishes it on his Instagram account, which is followed by over 53.9K users. His marketing reel of Polar Bear’s new store launch in Gachibowli got over 15.5K views.
13. Achutha Bhavana (Food With Bhavana)
Username: @foodiwthbhavana
Followers: 72.9K
Views on Polar Bear’s influencer marketing reel: 8.5K
Achutha Bhavana is a digital creator exploring and featuring the finest food and lifestyle content on her Instagram handle. She is the founder of BG Collectionss and loves to explore the best around her. Achutha has 72.9K followers on her Instagram handle ‘Food With Bhavana’ and her Polar Bear’s marketing reel got over 8.5K views.
14. Hyderabad Street Foodie
Username: @hyderabad_street_foodie_94
Followers: 25.8K
Views on Polar Bear’s influencer marketing reel: 3K
Hyderabad Street Foodie is a food blogging page owned by Chiranjeevi on Instagram. You can see content related to food and travel on this Instagram handle. It is followed by over 25.8K users and the Polar Bear’s store launch reel posted on this page got over 3K views in just a few days.
Take Your Influencer Marketing Campaigns to The Next Level With MadHawks
As you can see how MadHawks helped Polar Bear in making their new store launch a big success. With this influencer marketing campaign run by MadHawks, Polar Bear was able to reach over 1.5 million people and got more than 1,000 walk-ins just within a few days after its launch.
Our social media experts, with their experience and expertise, can help your brand reach its goals in the right manner. Our team prepares a strategy that aligns with your objectives and implements it carefully keeping every essential factor in mind. So, if you are looking to build a better online presence, contact MadHawks today!
Gaurav Yadav
SEO expert
Gaurav Yadav is a skilled SEO expert with over 8 years of experience in digital marketing. He specializes in technical SEO, content strategy, and link building, and has a proven track record of driving organic traffic growth for a diverse range of clients. With his expertise in various verticals, he can execute industry-specific SEO strategies for SAAS, BFSI, healthcare, lifestyle, and education.