Top Shopify SEO Strategies to Increase Organic Traffic and Sales

As more people have their own startups now, the popularity of online stores is rapidly increasing. More and more businesses are launching their business online and building e-commerce websites to expand their business nationally or globally. With this, the number of Shopify websites is also increasing. If you have a Shopify website and you want to boost its visibility and performance, you need to focus on shopify SEO tactics.  

Let us help you understand what Shopify SEO is, why it matters, and how you can increase organic traffic to your online store with the best Shopify SEO services: 

What is Shopify SEO 

Shopify SEO or eCommerce SEO involves the strategies used to improve the visibility of an online store on search engines. Shopify is an online tool that helps build e-commerce websites. Hence, Shopify SEO specifically revolves around the concept of optimizing websites made using this particular tool.  

It is a mix of general SEO practices and SEO techniques specific to the platform. Shopify SEO involves keyword research, content optimization, improving user experience, increasing website speed, etc. The aim of Shopify SEO is to boost the online visibility of a business and attract more potential customers.  

You can either partner with a Shopify SEO services provider like MadHawks or manage it on your own. Whatever the vase is, you need to pay attention the below three major components when doing Shopify SEO: 

On-Page SEO: Optimizing the content of your website to improve visibility 

• Off-Page SEO: Building brand reputation and authority 

• Technical SEO: Improving user experience by working on the technical elements of your site 

Shopify SEO Strategies for Success 

If you are not getting good traffic to your e-commerce website, you are probably making some SEO mistakes, or your SEO strategy is missing something. Being a top Shopify SEO company, MadHawks recommends paying attention to every single aspect of your website, from keyword research to mobile friendliness, in order to attract relevant traffic. Here are some strategies used by our Shopify SEO experts to boost the visibility and traffic of an e-commerce site: 

1. Keyword Research 

Keyword research is the foundation of any SEO strategy and the same goes for Shopify SEO as well. You can start by conducting in-depth keyword research using online keyword research tools, like Keyword Magic tool and more. Also, conduct competitor analysis to understand what works for your competitors and which keywords you should target to outcompete them.  

Prepare a detailed list of high search volume keywords as well as long-tail keywords. Incorporate these into your product titles, descriptions, and landing pages to ensure that your site is well optimized, and users can find it for relevant search queries. 

2. Ensure That Your Site is Well-Structure 

Optimizing the structure of your e-commerce website is an important part of technical SEO. The website should be easy to navigate, must have an easy interface, and good loading speed. Make sure that all the categories and subcategories are properly optimized. 

Users should be able to reach any page within just a few clicks as it contributes to positive user experience. Make sure to add breadcrumb schema for ease of navigation. Having a proper site structure with well-defined categories and sub-categories also helps with crawling and indexing of your pages.  

3. Improve Your Product Pages 

Product pages are the most essential part of any Shopify e-commerce store. For the overall SEO performance of your website, you must ensure that every product page is well optimized with relevant keywords, detailed descriptions, and high-resolution images of the products.  

If you have optimized the pages but they are still not performing well, you can conduct surveys to take consumer feedback on how you can improve. It will not only help you boost your site’s SEO performance, but also contribute to improved user experience. 

4. Leverage Content Marketing 

Content marketing is the heart of digital marketing, and that is why the phrase ‘Content is Kind’ fits so well. You can boost your website’s performance using content marketing. Publish blogs on your site to build brand authority, write engaging content for the landing pages, and post how-to guides, videos, etc., relevant to your business. Good quality content helps you build a relationship with your customers and boost trust among your audiences. Also, it can positively impact Shopify SEO of your site. 

5. Optimize Technical Elements of your Website 

Technical SEO plays a vital role in user experience, which is a contributing factor to your website’s rankings on search engines. When it comes to technical SEO, there are several factors that you need to take into account. Here's how you can improve the technical SEO of your e-commerce website: 

• Improve website speed and ensure that every page loans within 1-2 seconds. 

• Secure your website with HTTPS. 

• Make sure that your website is mobile friendly. 

• Pay attention to XML sitemaps and structured data. 

Ensuing mobile responsiveness of your website is extremely important, not just in terms of SEO but for user experience as well. Google has recently stopped indexing websites that are not responsive on mobile phones, so if your website is not optimized for mobiles, you might lose a lot of organic traffic opportunities. 

Also, as most people use mobile phones for online shopping, it becomes essential to have your e-commerce site optimized for mobile devices.  

6. Get Quality Backlinks 

Backlinking is still a relevant SEO practice. Getting high-quality backlinks from DA websites can help you boost your site’s authority and reputation. Develop a proper strategy to get backlinks through collaborations, guest posts, etc, and by creating content that is engaging and shareable.  

Keep in mind that quality of backlinks is more important the quantity. So, rather than just getting backlinks from any random low-quality sites, try to get less but more relevant backlinks to improve your site’s ranking on search engines.  

7. Use Social Media 

Social Media marketing can also be a powerful tool to achieving your e-commerce business goals. It is not directly linked to Shopify SEO, but social media marketing can help boost traffic to your website. You can share your content, products, etc, on social media and encourage the audience to visit your online store. This will further boost traffic to your Shopify website. 

8. Implement Local SEO Strategies 

Local SEO can help you boost your visibility across specific locations. If you are offering products across particular regions or countries, you can leverage local SEO. Optimize your product pages for local keywords, create location-specific landing pages, and gain visibility among local audiences. This can be effective in boosting your website’s visibility and rankings for local search queries.  

9. Optimize for Featured Snippets 

Even if your e-commerce site is not ranking on #1, you can make it to the top of SERPs by gaining visibility on featured snippets. Featured snippets are the parts of text along with webpage URL that are displayed above the top search result when you search for a specific query on Google. This is a great way to improve your site’s visibility even when your website’s rankings are not too high. 

10. Track Your Site’s Shopify SEO Performance 

It is important to measure the performance and success of your SEO efforts from time to time in order to ensure that you are doing it right. It helps you understand where your strategy is working and where you need to make improvements. At MadHawks, our eCommerce SEO Services include detailed reporting and performance measuring, which further helps us, and our clients, improve and strengthen the strategies. 

Maximize Your Shopify SEO Performance with MadHawks 

Having years of experience in Shopify SEO, MadHawks is one of the top Shopify eCommerce SEO companies. We have a dedicated team of SEO professionals who have worked with a number of eCommerce businesses and helped them achieve their organic traffic goals with the right Shopify SEO techniques and tools. Our SEO experts have proper knowledge of Shopify SEO tools and strategies, which they can use to maximize your business performance. 

For any further queries, get in touch with our experts today!