The Client - Introduction

Coverfox.com is India's leading Insurtech platform. We offer effortless, quick and DIY online insurance products from 50+ insurance providers that offer the top plans and policies, where you can compare and buy the best insurance plans with ease. ​ ​
They offer motor (both personal and commercial vehicles such as taxis and GCVs), health, term life, corona, super top-up, personal accident, critical illness cover and ULIP insurance products on our platform.​

The Objective

With the above-mentioned challenges, a divisive strategy was put into place. It consisted of the following objectives:​

• Improve Keyword Ranking​

The Challenge

Below are some of the challenges faced that Coverfox was facing:​​ ​

• Under Optimised Blog Content​
• Lower Rankings for Keywords with highest SV​
• Lack of keyword rich content across the website​
• Lack of Content on the category Pages
• ​
• Category Page Structure​
• Menu Structure

Solution

Optimising the website for better visibility required intervention in multiple areas. This resulted in a multi-pronged approach that included content updates, Blog Optimization, UI/UX Optimization, and on-page SEO improvements. As part of the campaign, the site was optimized not only for better rankings on SERPs but also for improving overall user experience. As a result, the following solutions were implemented:​

• Content Marketing​
• UI/UX Optimization (Service Pages and Homepage)​
• On Page SEO​
• Website Content Optimization​
• Blog Optimization​
• Menu Optimization

The Result

• The Organic Traffic has been increased by 15.72%
• Keywords like Car Insurance, car insurance online, home loan insurance calculator, bike insurance online started ranking on 1st page​